The agreement was broken and the land sold to a man named Justus Jackson. Cesar’s father agreed to clear eighty acres of land and in exchange he would receive the deed to forty acres of land that adjoined the home. Cesar grew up in Arizona the small adobe home, where Cesar was born was swindled from them by dishonest Anglos. He learned about justice or rather injustice early in his life. He passed away on April 23, 1993, in San Luis, a small village near Yuma, Arizona. Regrettably, the story of Cesar Estrada Chavez also ends near Yuma, Arizona.

He was named after his grandfather, Cesario. The move from pilgrimages to purchases shifted the way the UFW sought out financial support.The story of Cesar Estrada Chavez begins near Yuma, Arizona.

This shifting form of support expanded the scope of UFW support and no longer necessitated an in-person action. With such printing capabilities, the UFW began sending their color, print newsletter publication Food and Justice to financial supporters.

By 1980 the UFW expanded with a new social marketing department replete with two high speed presses capable of printing eight thousand four color pieces per hour (Pawel, 2014). With the aid of Sacramento consultant Richie Ross, these consisted of emphasizing mail and television campaigns, and capitalizing on computer technology and capabilities with the rise of the personal computer (Pawel, 2014). This campaign was part of a new wave of UFW 'high tech boycott' initiatives. UFW's efforts to educate the general public on the dangers of pesticides relied on an integrated marketing campaign with several forms of media in 1986: a Wrath of Grapes official posters, 'in the field' promotional signage, promotional videos, decals, and buttons (United Farm Workers, 1986b).

Symbol cesar chavez flag